customerSat {bayesm} | R Documentation |
Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (10 is "Excellent" and 1 is "Poor")
data(customerSat)
A data frame with 1811 observations on the following 10 variables.
q1
q2
q3
q4
q5
q6
q7
q8
q9
q10
Rossi et al (2001), "Overcoming Scale Usage Heterogeneity," JASA 96, 20-31.
Case Study 3, Bayesian Statistics and Marketing by Rossi et al.
http://gsbwww.uchicago.edu/fac/peter.rossi/research/bsm.html
data(customerSat) apply(as.matrix(customerSat),2,table)